Facts and feelings: the power of brand in complex B2B sales

Just give me the facts You see it time and again in B2B marketing. Companies downplay the importance of brand and the power of emotion when marketing their products. They […]

LoSasso Integrated Marketing among Top B2B Marketing Agencies in the US

Chicago, IL – The third annual B2B Marketing US Agencies Benchmarking Report 2019 is out and LoSasso Integrated Marketing, a full-service independent agency in Chicago, is excited to be ranked […]

LoSasso Integrated Marketing earns a spot on Inc. 5000 list for 2018

Last week, Inc. Magazine released its official Inc. 5000 list and LoSasso proudly earned a spot, coming in at number 4032.

B2B buyers have changed, publishers need to catch up

I was recently a guest speaker at the 2018 Media Growth Summit in Chicago, where industry leaders from the b2b publishing industry gather to collaborate and learn. If you have […]

Video

Work that works: NAFEM and LoSasso

Tradeshow production is not for the faint of heart. Just ask the North American Association of Food Equipment Manufacturers (NAFEM), who, since 1973, has hosted The NAFEM Show. As the […]

The new rules for publishers’ digital transformation

Over the last decade there’s been a strong shift in how people consume news. We’ve watched many transformations – from print, to online, to mobile, to social. And trend reports […]