Job Posting: Senior Digital Marketing Specialist (PPC/Paid Search, Display, Paid Social)

You are: A bright, passionate digital marketer capable of high-level campaign strategy and thoughtful execution—eager to take charge and steer our clients’ paid search, social, display and other online efforts. You’re […]

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Job Posting: Associate Digital Marketing Specialist (PPC/Paid Search, Display, Paid Social)

You are: A bright, passionate digital marketer capable of high-level campaign strategy and thoughtful execution—eager to take charge and steer our clients’ paid search, social, display and other online efforts. […]

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Day in the life of a Digital Marketing Specialist

When it comes to optimizing and ensuring the success of our clients’ digital campaigns, there is one team we always turn to here at LoSasso—our digital marketing team. This small […]

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Website revamp: why it’s important & how it benefits your business

Almost every brand has a website. And almost every digital (and even print) campaign that is boosting awareness or incentivizing an action is driving to that website. While getting traffic […]

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5 reasons influencer marketing works better in B2B

There has been big interest in influencer marketing over the past couple of years because of the unique opportunity it gives brands to build awareness and connect with new audiences. […]

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Facts and feelings: the power of brand in complex B2B sales

Just give me the facts You see it time and again in B2B marketing. Companies downplay the importance of brand and the power of emotion when marketing their products. They […]

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