Facts and feelings: the power of brand in complex B2B sales

Just give me the facts You see it time and again in B2B marketing. Companies downplay the importance of brand and the power of emotion when marketing their products. They […]

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The National Restaurant Association celebrates 100 years

We recently attended one of the largest foodservice trade shows, joining industry professionals in discovering new innovations and gaining endless knowledge. But this year’s National Restaurant Association (NRA) Show was […]

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Job Posting: Account Executive

We need an “A” player with 2-4 years of post-graduate agency experience. Join a growing agency with a strong list of market-leading clients. The Account Executive at LoSasso Integrated Marketing […]

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LoSasso Integrated Marketing among Top B2B Marketing Agencies in the US

Chicago, IL – The third annual B2B Marketing US Agencies Benchmarking Report 2019 is out and LoSasso Integrated Marketing, a full-service independent agency in Chicago, is excited to be ranked […]

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LoSasso’s favorite bagels

We all know that happy workers bring results. One of the traditions that brings a smile to every to LoSassin each week involves fresh bagels, yup, bagels EVERY Friday morning.

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5 powerful examples of how culture strengthens brand

Company culture is often associated with the general vibe people feel when they come to work. It’s the personal relationships between colleagues and a trust regardless of where they live on an organizational chart. But it’s also something else: the most successful organizations make culture a foundation of their brands. When there’s a culture that aligns a workforce behind a mission, a brand is stronger.

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