The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Metamorphosis: From CMO to CXO
Welcome to the Experience Era If you've ever questioned the difference between a product or service and a brand, the answer is simple: it's the […]
The most important thing written content can accomplish, and how
Ever heard of the milk man? No, it’s not some millennial slang for a guy who always draws things out as long as possible. People […]
Consumerization 2.0: The great evolution of the business buyer
Most companies and sales organizations have witnessed firsthand how the Internet and technology, content and social media, and the effects of global competition have produced […]
Tips to avoid tone-deaf content across user interfaces
With perhaps a few exceptions, you probably wouldn’t use the same tone in a job interview that you would in an argument with your cable […]
Why executive branding is more important than ever
Despite the $183 billion that’s projected to be spent on advertising in the U.S. alone this year, some of the most influential messaging will come […]
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The art of empathy in modern marketing
If you’re anything like the staff at LoSasso, it’s safe to assume your one regret since joining the workforce is the pitiful lack of pop […]
Summer cleanse: 5 tips for cleaning your data
Today, people are following all kinds of “cleanse” fads; from juice cleanses, to smoothie cleanses, to broth cleanses; all with the same idea to detoxify […]
The future of email automation: A mid-year outlook
At the beginning of 2017, Jordie van Rijn, founder and chief editor of emailvendorselection.com, asked a variety of experts to predict forthcoming email marketing trends […]