The LoDown
Marketing insights, musings and more from the experts at LoSasso.
The art of empathy in modern marketing
If you’re anything like the staff at LoSasso, it’s safe to assume your one regret since joining the workforce is the pitiful lack of pop […]
Summer cleanse: 5 tips for cleaning your data
Today, people are following all kinds of “cleanse” fads; from juice cleanses, to smoothie cleanses, to broth cleanses; all with the same idea to detoxify […]
The future of email automation: A mid-year outlook
At the beginning of 2017, Jordie van Rijn, founder and chief editor of emailvendorselection.com, asked a variety of experts to predict forthcoming email marketing trends […]
5 tips for Facebook success
As social media and mobile become ever growing presences in our lives, it only makes sense that marketing efforts in turn begin to adopt the […]
Benchmark your website for SEO success
We've talked before on the LoSasso blog about how content is king in today's search engine optimization (SEO) landscape, but what tactical measures can you […]
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Tips for onboarding a new agency (after the first toast, of course)
Updated: 03/10/20 It’s always an exciting time when an agency wins a new piece of business. It starts with receiving the news, toasting with a […]
Supercharge your marketing technology with good old fashioned Customer Focus
Better technology doesn’t guarantee better marketing The evolution of digital tools and tactics has given today’s marketers an abundance of ways to get messages in […]
How to better partner with your agency: Become a project management guru
No matter what the industry or position, it all leads to some level of project management—from managing your own workload, to leading a large scale […]