The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Benchmark your website for SEO success
We've talked before on the LoSasso blog about how content is king in today's search engine optimization (SEO) landscape, but what tactical measures can you […]
Tips for onboarding a new agency (after the first toast, of course)
Updated: 03/10/20 It’s always an exciting time when an agency wins a new piece of business. It starts with receiving the news, toasting with a […]
Supercharge your marketing technology with good old fashioned Customer Focus
Better technology doesn’t guarantee better marketing The evolution of digital tools and tactics has given today’s marketers an abundance of ways to get messages in […]
How to better partner with your agency: Become a project management guru
No matter what the industry or position, it all leads to some level of project management—from managing your own workload, to leading a large scale […]
Annual planning: set up your team for success
Agency life and work cadence is nothing short of organized chaos, or perhaps just chaos. So, when the first meeting invite or discussion around annual […]
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Making the most of trade shows—for the client and your agency
Attending a client’s trade show always proves to be a whirlwind of an experience that involves limitless planning, traveling and social interaction. There are so […]
5 ways to use trade show data to increase attendees and exhibitors
Trade show producers, are you sitting on a data gold mine? Discover how to increase visitors and exhibitors to your trade show using historical data.
Breathing Life into Stale Sales Presentations
Is Anybody Listening? Prior to joining LoSasso, I spent several years in a consultative sales position. My days consisted of prospecting (cold calling, emailing, researching […]