
The LoDown
Marketing insights, musings and more from the experts at LoSasso.

Marketing insights, musings and more from the experts at LoSasso.
It wasn’t until the 1950s and 60s when companies began installing their first Chief Marketing Officers (CMO)—when the importance of connecting the buyer to the […]
Budget is a common barrier to evolution, and in many organizations the annual budgeting process doesn’t challenge conventional thinking the way it should in today’s rapidly changing environment. We have an exercise that is a sure-fire way to get your management team thinking differently about next year’s marketing objectives.
Corporate social responsibility (CSR) is more than just a marketing tactic to increase profits, it’s a way to make a difference in people’s lives and the world
Updated: 03/09/20 Is your list of responsibilities and projects growing? Do you struggle to remove items on your to-do list as quickly as you add […]
In the business of trade shows, effective marketing is a must. From direct mail pieces and e-mail streams to creative show experiences, the task isn’t […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
After more than 15 years and nearly as many clients in the manufacturing space, we’ve learned a thing or two about marketing to the industry’s […]
Check out some of the statistics behind the success (or failure) of today's email marketing campaigns.
The LoSasso Guerilla Guide to Customer Focus contains simple ideas for a shoestring budget or tight timeline.