The LoDown
Marketing insights, musings and more from the experts at LoSasso.
CMOs: It’s time to take your seat at the tech table
In many organizations, the authority of marketing leaders and CMOs in technology purchasing decisions can be, well, murky. Cison CMO Chris Lynch points out that […]
4 tips to maintain (and ROCK) the role of CMO
The average tenure of today’s CMO is the shortest of any C-suite role. Learn 4 qualities of a great CMO to maintain the role.
How the job description of CMO is evolving
It wasn’t until the 1950s and 60s when companies began installing their first Chief Marketing Officers (CMO)—when the importance of connecting the buyer to the […]
Steps to gamify your budget process to beat the competition
Budget is a common barrier to evolution, and in many organizations the annual budgeting process doesn’t challenge conventional thinking the way it should in today’s rapidly changing environment. We have an exercise that is a sure-fire way to get your management team thinking differently about next year’s marketing objectives.
How to use corporate social responsibility in a profit-focused world
Corporate social responsibility (CSR) is more than just a marketing tactic to increase profits, it’s a way to make a difference in people’s lives and the world
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How to be a better partner and grow your agency relationship
Updated: 03/09/20 Is your list of responsibilities and projects growing? Do you struggle to remove items on your to-do list as quickly as you add […]
Tricks of the trade show
In the business of trade shows, effective marketing is a must. From direct mail pieces and e-mail streams to creative show experiences, the task isn’t […]
Marketers in manufacturing—don’t ignore these audience insights
After more than 15 years and nearly as many clients in the manufacturing space, we’ve learned a thing or two about marketing to the industry’s […]