The LoDown
Marketing insights, musings and more from the experts at LoSasso.
How branding can impact customer experience and vice versa
Brands are built on their reputations. It doesn’t matter whether you sell products, services, data or a little bit of everything. How you approach the […]
Why video is an important ingredient for SEO
Every marketer knows video can be a powerful tool to harness in their campaigns. From brand awareness and customer stories to technical explainer videos, we […]
Connected TV: How a B2B and B2C brand found success [Case Study]
Connected TV (CTV) is here to stay. It’s defined as TV programming served through a connection to the internet (through a Smart TV or through […]
Why you should consider building a social media community for your brand
Social media has completely revolutionized the way we share information, learn and connect. Platforms that were initially conceived just as a form of entertainment have […]
How Generation Z could influence your marketing
By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking about how they could impact your B2B marketing strategies? With […]
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FREE eBook: B2B marketing in turbulent times: a playbook
We’ve had a lot on our mind regarding current events and our new reality. And we’d seen a lot of resources for consumer marketers—but not […]
FREE eBook: 5 principles to build and nurture a team of marketing superheroes
After 30 years and dozens of clients, we’ve seen many different team dynamics—the good, the bad and the ugly. We’ve also experienced what it takes […]
How to make agency partnerships work: 5 tips for top results
As a marketing agency, we recognize the importance of building and nurturing strong partnerships with our clients, industry peers and even our own team members. […]