The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Effective marketing begins with stakeholder alignment
As an agency, our overarching goal is to create campaigns for clients that help build brands, educate consumers and, ultimately, drive sales. But the specific […]
Webinar recap: Where growth meets progress with Scott LoSasso
Consumers today prefer doing business with brands that make a difference. Whether you have a humanitarian mission, you're enabling game-changing innovation or you simply make […]
3 examples of how B2B brands can leverage emotion and human connection
We talk a lot about helping brands evolve and drive meaningful change. While it’s always been a driver of our agency, it’s never been a […]
Are B2B organizations ready to reap the benefits of playing the long game?
Lead gen versus brand-building is a familiar balancing act for many B2B marketers. Fighting for limited budgets and keeping internal stakeholders happy typically forces marketers […]
B2B brand trackers: the secret weapon for securing c-suite investment in branding
As a brand strategist at an agency with a heavy B2B focus, I see firsthand the challenges B2B marketing leaders face when trying to get […]
The massive impact of AI and ESG on marketing is here to stay—and it’s fantastic
The forecasted pace of technological change is expected to be faster in the next decade than it has been in the last. Advances in fields […]
The Trifecta–a winning approach to B2B marketing
Strong branding, insightful content, and a continuously growing and engaged fan base. That is the trifecta in B2B marketing that brand leaders should aspire to […]
Marketing that moves—B2B with the emotion of B2C
There is a change happening in B2B marketing. New research confirms that change agent CMOs know the status quo in B2B is a fast track […]
