
The LoDown
Marketing insights, musings and more from the experts at LoSasso.

Marketing insights, musings and more from the experts at LoSasso.
There is a change happening in B2B marketing. New research confirms that change agent CMOs know the status quo in B2B is a fast track […]
The secret sauce for success in today’s complex B2B marketing landscape isn’t so secret anymore. In early 2021, we spoke with several leading CMOs in […]
Get straightfoward, actionable content planning and strategy exercises with this free download: The Content Strategist's Workout Plan.
Gone are the days when B2B marketing consisted solely of trade shows, trade pubs and sales collateral. Smart B2B marketers know the reality of a […]
Events are a critical part of the B2B process – driving business success and sales through face-to-face networking and communication. As COVID-19 impacted event opportunities, […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
Brands are built on their reputations. It doesn’t matter whether you sell products, services, data or a little bit of everything. How you approach the […]
Every marketer knows video can be a powerful tool to harness in their campaigns. From brand awareness and customer stories to technical explainer videos, we […]
Connected TV (CTV) is here to stay. It’s defined as TV programming served through a connection to the internet (through a Smart TV or through […]