
The LoDown
Marketing insights, musings and more from the experts at LoSasso.

Marketing insights, musings and more from the experts at LoSasso.
As a brand strategist at an agency with a heavy B2B focus, I see firsthand the challenges B2B marketing leaders face when trying to get […]
The forecasted pace of technological change is expected to be faster in the next decade than it has been in the last. Advances in fields […]
Strong branding, insightful content, and a continuously growing and engaged fan base. That is the trifecta in B2B marketing that brand leaders should aspire to […]
There is a change happening in B2B marketing. New research confirms that change agent CMOs know the status quo in B2B is a fast track […]
The secret sauce for success in today’s complex B2B marketing landscape isn’t so secret anymore. In early 2021, we spoke with several leading CMOs in […]
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Gone are the days when B2B marketing consisted solely of trade shows, trade pubs and sales collateral. Smart B2B marketers know the reality of a […]
Events are a critical part of the B2B process – driving business success and sales through face-to-face networking and communication. As COVID-19 impacted event opportunities, […]