The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing that moves—B2B with the emotion of B2C
There is a change happening in B2B marketing. New research confirms that change agent CMOs know the status quo in B2B is a fast track […]
Pragmagic—the key to success in today’s complex marketing landscape (ebook)
The secret sauce for success in today’s complex B2B marketing landscape isn’t so secret anymore. In early 2021, we spoke with several leading CMOs in […]
The Content Strategist’s Workout Plan (eBook)
Get straightfoward, actionable content planning and strategy exercises with this free download: The Content Strategist's Workout Plan.
These B2C integrated marketing tactics are for B2B too
Gone are the days when B2B marketing consisted solely of trade shows, trade pubs and sales collateral. Smart B2B marketers know the reality of a […]
FREE eBook: The evolution of events in the COVID-19 era
Events are a critical part of the B2B process – driving business success and sales through face-to-face networking and communication. As COVID-19 impacted event opportunities, […]
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How branding can impact customer experience and vice versa
Brands are built on their reputations. It doesn’t matter whether you sell products, services, data or a little bit of everything. How you approach the […]
Why video is an important ingredient for SEO
Every marketer knows video can be a powerful tool to harness in their campaigns. From brand awareness and customer stories to technical explainer videos, we […]
Connected TV: How a B2B and B2C brand found success [Case Study]
Connected TV (CTV) is here to stay. It’s defined as TV programming served through a connection to the internet (through a Smart TV or through […]