The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking about how they could impact your B2B marketing strategies? With […]
We’ve had a lot on our mind regarding current events and our new reality. And we’d seen a lot of resources for consumer marketers—but not […]
After 30 years and dozens of clients, we’ve seen many different team dynamics—the good, the bad and the ugly. We’ve also experienced what it takes […]
As marketers, we throw around a lot of terms for processes, tactics, performance metrics and even creative. And to add to all those terms, different […]
In early 2019, we wrote about the evolving role of CMO. In the time of COVID-19, these predictions hold even truer; and marketing leaders everywhere […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
Spoilers for Netflix’s Tiger King ahead! Hey all you cool cats and kittens. The past month has been rough on us all—balancing client deadlines, […]
Marketers live and breathe by a myriad of industry-exclusive terms and phrases. If you’re new to the marketing industry, keeping up with them all can […]
As a marketing agency, we recognize the importance of building and nurturing strong partnerships with our clients, industry peers and even our own team members. […]