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From Friction to Flow: Solving B2B Sales and Marketing Alignment
A lead is primed and ready for the next steps, then fizzles out at the finish line. Sales and marketing both want results, but when […]
B2B Demand Generation and Demand Capture: What’s the Difference?
If you’re in B2B marketing, you’ve probably spent a lot of time talking about how to generate high-quality leads across the sales funnel. But too […]
Close the Loop: How ProspectAIQ Helps B2B Marketers Spend Smarter and Sell Faster
Most B2B Marketers Are Still Buying Blind. Are You One of Them? Most B2B marketers are still relying on basic media buying and lead gen […]
The Analog Antidote: How Digital Doubt Fuels a New Era of Growth for Live Events and Trade Shows
We’re living through a full-blown crisis of trust. Decades of eroding media credibility have collided with the explosion of AI-driven deepfakes, creating what I call […]
B2B Trade Show & Event Marketing in 2025
Your guide to the strategies shaping the next wave of B2B events. From AI-driven audience growth to micro-influencer reach, hybrid formats, global access models, and […]
B2B Trade Show Marketing ROI
In today’s fiercely competitive landscape, trade shows remain a critical lever for driving growth, building brand awareness, and standing out in crowded markets. The U.S. […]
AI Overviews & LLMs Are Reshaping B2B Search: What Marketers Need to Know
Do B2B Businesses Still Need Organic Web Traffic? This is a critical question B2B marketers must grapple with in the months ahead. The reason: Google’s […]
Hearts, Minds, and Marketshare: Fueling B2B Growth with B2C Brand Passion
Read the transcript Scott LoSasso (00:00) We have that saying here that you move hearts, minds and market share in that order. And it's never […]
