The LoDown
Marketing insights, musings and more from the experts at LoSasso.
The AI-Ready Brand: Preparing Your Content for the Future
If you’re like me, you’ve experienced a rollercoaster of emotions about generative AI. One moment, we're in awe of its capabilities; the next, we're anxious […]
Demystifying Marketing Terms
When was the last time you brushed up on your marketing lingo? Or saw a marketing acronym you didn't quite recognize? In B2B marketing, where […]
The Power of Thinking BIG
Everyone loves a quick win. These days, B2B marketing teams are under increased pressure to hit tighter deadlines and show stronger results. Effective B2B marketing […]
The Art of Media Pitching: From Story to Coverage
In today's digital era, understanding the art of media pitching is essential for brands aiming to stand out. Whether you're navigating B2B or B2C landscapes, […]
The Ultimate Guide to Finding the Right Agency Partner
Selecting the right marketing agency for your business can deliver ROI in spades. But getting there is often a challenging and complex process. How do […]
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24 AI Tools We’re Testing to Enhance Workflows and Boost Performance
In this article, we share some of the AI tools we're currently testing and using to boost productivity and performance across all of our departments. Let’s dive in!
Embracing AI in Marketing: Insights from LoSasso Leaders
Artificial intelligence. Everyone is talking about it, across every industry and in almost every role. It's the game-changer we're all figuring out how to harness, […]
How to Wrangle Your Valuable Data with a Customer Data Platform
In a world that runs on data, the ability to capture and leverage information can deliver a powerful strategic advantage. But, the challenge for most […]