The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
Attending a client’s trade show always proves to be a whirlwind of an experience that involves limitless planning, traveling and social interaction. There are so […]
Often times, pitching ideas to clients falls on the shoulders of one or two team members. The meat of the presentation, however, starts with brainstorming […]
Is Anybody Listening? Prior to joining LoSasso, I spent several years in a consultative sales position. My days consisted of prospecting (cold calling, emailing, researching […]
Since its launch in 2006, Slideshare has been consistently growing, carrying an ever-expanding user base into Web 2.0. What was originally created for the business […]
Updated June 3rd, 2019 Idea generation is the lifeblood for every organization and one of the most important assets for marketing teams. As you know, […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
Some team members from LoSasso recently traveled to Indianapolis for the annual CNH Parts & Service Expo to support our client and connect with the […]
Google's search process is quite complex considering how quickly its engine can produce results to the searcher. Google's pay per click (PPC) text ads are […]
The recent Chick-Fil-A Facebook fiasco has marketers and PR professionals fired up about social media and PR ethics, and rightly so. Ethics can be easily overlooked, […]