The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Creator-Led Growth: The Power of B2B Microinfluencers and How to Harness It
Read on for the full transcript: Ian Sandusky (0:04) I think when it comes to creator marketing, you're seeing that kind of happen now, where […]
Sales Leakage and How to Spot Cracks in Your Funnel
Sales leakage is frustrating: the hairline crack behind strong-looking pipelines that never quite convert. It quietly drains potential revenue even when your lead volume and […]
Collaborations & Community: Conversations that Move Automation Forward
Read the transcript Dylan McIntyre (0:06) Hi everybody. Welcome back to the LoSasso podcast. Today, we have an extra special guest. But before we get […]
B2B Video Marketing: Telling Complex Stories Through Video Content
For many complex B2B brands, especially those in manufacturing, automation or industrial technology, explaining what you do is half the battle. Technical products, long sales […]
Transforming Complex B2B Messaging into Human Connection: The Power of Brand Storytelling
While B2B decisions are often positioned as logical and cost-driven, they hinge on something more human: trust, belief and connection. Behind every RFP or renewal […]
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Trusted Voices: How Peer-to-Peer Content Is Reshaping B2B Marketing
Read the transcript Scott LoSasso (0:06)Hi, I'm Scott LoSasso, I'm here with Marco Ameli. Marco Ameli (0:09)Nice to meet you guys. Scott LoSasso (0:10)Marco […]
From Friction to Flow: Solving B2B Sales and Marketing Alignment
A lead is primed and ready for the next steps, then fizzles out at the finish line. Sales and marketing both want results, but when […]
B2B Demand Generation and Demand Capture: What’s the Difference?
If you’re in B2B marketing, you’ve probably spent a lot of time talking about how to generate high-quality leads across the sales funnel. But too […]