The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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The Power of Empathy and Trust in Building B2B Brands
Read on for the full transcript: David Fabbri (0:00) So, you know, how is it that B2B brands can stand out, and in the […]
Demand Orchestration for Complex B2B Product Launch Cycles
If you’re launching a complex B2B product, it’s not enough to drum up excitement before the launch date, publish a gated PDF, and consider the […]
From Whitepapers To Micro-Content: Meeting The Attention Span Of The Modern B2B Buyer
For years, B2B marketing revolved around long-form content. Whitepapers, technical guides, webinars, and lengthy case studies were considered the gold standard for educating buyers and […]
When Trust Breaks: How Brands Rebuild Confidence After a Product Crisis
A product issue can do more than hurt sales. It can shake confidence in an entire brand. In industrial, automotive, and technical categories, especially, trust […]
Differentiating Your Brand in Automation is Getting Harder
Walk the floor at any major automation trade show, and you start hearing the same themes over and over. Intelligent automation. Flexible manufacturing. Connected operations. […]
Sales Leakage and How to Spot Cracks in Your Funnel
Sales leakage is frustrating: the hairline crack behind strong-looking pipelines that never quite convert. It quietly drains potential revenue even when your lead volume and […]
Collaborations & Community: Conversations that Move Automation Forward
Read the transcript Dylan McIntyre (0:06) Hi everybody. Welcome back to the LoSasso podcast. Today, we have an extra special guest. But before we get […]
B2B Video Marketing: Telling Complex Stories Through Video Content
For many complex B2B brands, especially those in manufacturing, automation or industrial technology, explaining what you do is half the battle. Technical products, long sales […]
