The LoDown
Marketing insights, musings and more from the experts at LoSasso.
From Noise to Necessity: Making Your B2B Emails Matter
Your product email isn’t connecting—but a market insight might In complex B2B industries, every email you send to an engineer, an operations leader, or a […]
AI in Action: Enhancing B2B Leads and Elevating Expertise
AI has shown its value in content creation—we’re exploring how much further it can take us in B2B marketing. Join Scott LoSasso, CEO, and David […]
The digital marketing practices of America’s largest trade shows
Trade shows are here to stay—despite cries from critics that online evolution would circumvent the need for live events. In fact, in-real-life experiences are more […]
Finding hidden value in trade shows
“Leads, leads, leads.” It’s a common mantra businesses and their teams take into trade shows. Event producers do their best to feed the frenzy nowadays […]
Ask us anything: Email marketing edition [2024]
Updated on 11.05.24 In 2024, when seemingly everyone is including email in their marketing strategies, how do you cut through the clutter of the inbox […]
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The AI-Ready Brand: Preparing Your Content for the Future
If you’re like me, you’ve experienced a rollercoaster of emotions about generative AI. One moment, we're in awe of its capabilities; the next, we're anxious […]
Demystifying Marketing Terms
When was the last time you brushed up on your marketing lingo? Or saw a marketing acronym you didn't quite recognize? In B2B marketing, where […]
The Power of Thinking BIG
Everyone loves a quick win. These days, B2B marketing teams are under increased pressure to hit tighter deadlines and show stronger results. Effective B2B marketing […]