The LoDown
Marketing insights, musings and more from the experts at LoSasso.
B2B Video Marketing: Telling Complex Stories Through Video Content
For many complex B2B brands, especially those in manufacturing, automation or industrial technology, explaining what you do is half the battle. Technical products, long sales […]
Transforming Complex B2B Messaging into Human Connection: The Power of Brand Storytelling
While B2B decisions are often positioned as logical and cost-driven, they hinge on something more human: trust, belief and connection. Behind every RFP or renewal […]
Trusted Voices: How Peer-to-Peer Content Is Reshaping B2B Marketing
Read the transcript Scott LoSasso (0:06)Hi, I'm Scott LoSasso, I'm here with Marco Ameli. Marco Ameli (0:09)Nice to meet you guys. Scott LoSasso (0:10)Marco […]
From Friction to Flow: Solving B2B Sales and Marketing Alignment
A lead is primed and ready for the next steps, then fizzles out at the finish line. Sales and marketing both want results, but when […]
B2B Demand Generation and Demand Capture: What’s the Difference?
If you’re in B2B marketing, you’ve probably spent a lot of time talking about how to generate high-quality leads across the sales funnel. But too […]
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Close the Loop: How ProspectAIQ Helps B2B Marketers Spend Smarter and Sell Faster
Most B2B Marketers Are Still Buying Blind. Are You One of Them? Most B2B marketers are still relying on basic media buying and lead gen […]
The Analog Antidote: How Digital Doubt Fuels a New Era of Growth for Live Events and Trade Shows
We’re living through a full-blown crisis of trust. Decades of eroding media credibility have collided with the explosion of AI-driven deepfakes, creating what I call […]
B2B Trade Show & Event Marketing in 2025
Your guide to the strategies shaping the next wave of B2B events. From AI-driven audience growth to micro-influencer reach, hybrid formats, global access models, and […]