The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Market more effectively by leveraging (and humanizing) big data
The proliferation of Big Data has given marketers a wellspring of information from which to understand the wants and needs of their target audience and, […]
Supercharge your marketing technology with good old fashioned Customer Focus
Better technology doesn’t guarantee better marketing The evolution of digital tools and tactics has given today’s marketers an abundance of ways to get messages in […]
Seamless customer experiences online nurture “real, lasting relationships”
Cracker Jack is to baseball as America is to tradition. Rings, temporary tattoos and plastic figurines stuffed deep between layers of caramel popcorn and peanuts—it […]
Do you need a custom Content Management System?
The content management system (CMS), or the backend portal of a website, can be crucial when it comes to website maintenance/updates. Choosing an existing, plug-and-play […]
Breathing Life into Stale Sales Presentations
Is Anybody Listening? Prior to joining LoSasso, I spent several years in a consultative sales position. My days consisted of prospecting (cold calling, emailing, researching […]
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Dear [Insert Name Here]: Personalization in Email Marketing
More than promotions, price and quality, customers ultimately care about one thing: themselves. Nothing will catch a person’s attention like seeing his or her name […]
Spark brand advocates with surprising customer experience
A Potential Customer With a Problem I live in an old house with a leaky basement. I've put up with it for over a decade, […]
Using personas to create greater social media engagement
It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.