and opinions

Category: Audience insights

Writing tips for direct mail

Though today’s digitally-dominated world might have you thinking otherwise, direct mail is far from dead.... Read More »

The new rules for publishers’ digital transformation

Over the last decade there’s been a strong shift in how people consume news. We’ve... Read More »

Millennials mean business

The face of B2B marketing is changing, and who is leading that change? Millennials. It... Read More »

6 tips to help you dazzle a niche audience with your words

All it takes is a quick Google search and you’ll see that there is a... Read More »

Marketers in manufacturing—don’t ignore these audience insights

After more than 15 years and nearly as many clients in the manufacturing space, we’ve... Read More »

The Guerilla Guide to Customer Focus (eBook)

The LoSasso Guerilla Guide to Customer Focus contains simple ideas for a shoestring budget or tight timeline.