Category: Analytics and performance optimization
Data 101 Part 3: Data Control—Who’s in my Database?
Welcome to Data 101 Part 3. Now that you’ve set up your database and collected... Read More »
Data 101 Part 2: Are You Missing Opportunities?
Welcome back to Data 101. Hopefully you didn’t suffer too many cuts and bruises when... Read More »
Data 101 Part 1: A Hitchhiker’s Guide to Data
So, you’re going through your day as a B2B marketing executive and someone comes into... Read More »
Dear [Insert Name Here]: Personalization in Email Marketing
More than promotions, price and quality, customers ultimately care about one thing: themselves. Nothing will... Read More »
e-Resistible: A Guide to the Perfect Email Design, Part 3
Click here to read part 1 Click here to read part 2 If you already... Read More »
e-Resistible: A Guide to the Perfect Email Design, Part 2
View part 1 of email series here. Thanks for that intro, Jada. As we said,... Read More »