Insights
and opinions

Category: Analytics and performance optimization

Data 101 Part 3: Data Control—Who’s in my Database?

Welcome to Data 101 Part 3. Now that you’ve set up your database and collected... Read More »

Data 101 Part 2: Are You Missing Opportunities?

Welcome back to Data 101. Hopefully you didn’t suffer too many cuts and bruises when... Read More »

Data 101 Part 1: A Hitchhiker’s Guide to Data

So, you’re going through your day as a B2B marketing executive and someone comes into... Read More »

Dear [Insert Name Here]: Personalization in Email Marketing

More than promotions, price and quality, customers ultimately care about one thing: themselves. Nothing will... Read More »

e-Resistible: A Guide to the Perfect Email Design, Part 3

Click here to read part 1 Click here to read part 2 If you already... Read More »

e-Resistible: A Guide to the Perfect Email Design, Part 2

View part 1 of email series here. Thanks for that intro, Jada. As we said,... Read More »