and opinions

Category: Analytics and performance optimization

Understanding negative keywords—Don’t waste your pay-per-click budget, part 1

There’s a lot of talk about bidding on the right pay-per-click (PPC) campaign keywords. But,... Read More »

If these 5 strategies aren’t part of your PPC campaign, they should be

Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs.... Read More »

Site search analytics: do you have what your visitors are looking for?

If you have a search feature on your site—and chances are you do—you might unlock... Read More »

Setting your B2B video up for measurement success

What’s it take to create a worthwhile how-to or educational video? Considerable budget and time... Read More »

Miracle or Migraine? 5 Tips for Marketing Automation Newbies

If you work in marketing or sales, chances are you hear or read the words... Read More »

Bake Mobile Into Your Brand: The Mobile-first Mentality

At the recent Business Marketers Association global conference in Chicago, Gary Briggs, CMO of Facebook,... Read More »