and opinions

Category: Analytics and performance optimization

Analytics debunked series: The true meaning of Bounce Rate

Digital marketing metrics are not always what they seem to be. At the least, misinterpretations... Read More »

You CAN afford pay-per-click advertising

If pay-per-click (PPC) advertising is not part of your marketing strategy, the question is, “Why... Read More »

PPC account audit guide

Our downloadable PPC audit checklist is a great step toward program improvement.

4 ways to ensure your content has a better home

Valuable content has become the cornerstone of smart digital marketing programs big and small—whether in... Read More »

Fix these 5 common SEO mistakes

Search engine optimization. Chances are you've heard of it. You probably even know how important it is, but maybe you aren't sure what it really means or what tactics can help improve it.

Understanding negative keywords, part 2—Guiding online searchers directly where you want them to go

As a loyal reader of our blog, you’ve surely mastered what each type of negative... Read More »