and opinions

Category: Analytics and performance optimization

4 simple ways to combat shrinking consumer attention spans

In the time it takes you to read this sentence, chances are that your mind... Read More »

Market more effectively by leveraging (and humanizing) big data

The proliferation of Big Data has given marketers a wellspring of information from which to... Read More »

Benchmark your website for SEO success

We’ve talked before on the LoSasso blog about how content is king in today’s search... Read More »

Simple ways to win at SEO

Ahhh SEO…the ultimate moving target. How do you keep up with trends and algorithms that... Read More »

3 smart ways to grow your PPC program next year

With shorter days and fall foliage among us, now is the time when all businesses... Read More »

Paid search: 10 ways to save a buck

As a paid search manager working with defined media budgets, I am always looking for... Read More »