The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Benchmark your website for SEO success
We've talked before on the LoSasso blog about how content is king in today's search engine optimization (SEO) landscape, but what tactical measures can you […]
Simple ways to win at SEO
Ahhh SEO…the ultimate moving target. How do you keep up with trends and algorithms that are constantly evolving? Search engines are continually updating their algorithms […]
3 smart ways to grow your PPC program next year
With shorter days and fall foliage among us, now is the time when all businesses start planning budgets for the coming year. As an integral […]
Paid search: 10 ways to save a buck
As a paid search manager working with defined media budgets, I am always looking for new ways to stretch a client's dollar. Paid search can […]
Analytics debunked series: The true meaning of Bounce Rate
Digital marketing metrics are not always what they seem to be. At the least, misinterpretations can raise concern over non-issues; at worst, they can erode […]
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You CAN afford pay-per-click advertising
If pay-per-click (PPC) advertising is not part of your marketing strategy, the question is, "Why not?" There is so much you can do with PPC […]
PPC account audit guide
Our downloadable PPC audit checklist is a great step toward program improvement.
4 ways to ensure your content has a better home
Valuable content has become the cornerstone of smart digital marketing programs big and small—whether in the form of social network fodder, a dangling carrot in […]