and opinions

Category: Analytics and performance optimization

How AI and machine learning are driving real results

With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we... Read More »

Social media myths
5 social media advertising myths that are stunting your success

Despite the recent pressure on Facebook to tighten the reins on improper use of its... Read More »

5 reasons you still need branded PPC campaigns

When it comes to bidding on branded PPC campaigns, many marketers find themselves asking the... Read More »

Here’s why your Facebook posts don’t get traction

The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage... Read More »

The ABCs of KPIs

The beginning of the year marks a time to reflect on the past few months... Read More »

In 2018, one walled garden erodes; another strengthens

Over the last several years, digital behemoths like Google and Facebook have worked steadfastly to... Read More »