The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Digital Targeting Optimizer: A grid-based approach to increasing leads and conversions
The LoSasso Digital Targeting Optimizer helps maintain balance and increase performance in the digital programs we manage.
5 Steps to Trade Show Success
Some team members from LoSasso recently traveled to Indianapolis for the annual CNH Parts & Service Expo to support our client and connect with the […]
Despite Google Search algorithm changes, SEO's golden rule lives on
Late last week, Google announced one fairly major update to its search algorithm: that content with a high number of copyright removal notices would be penalized […]
LoSasso Case Study: What Makes a Successful Sweepstakes?
If you’ve ever considered a creative way to grow your customer base or promote your company’s brand, chances are you’ve contemplated running a sweepstakes. You’re […]
Manufacturing Industry Moving in the Right Direction?
There are positive signs that the metalworking industry is gaining momentum. In looking at the activity coming through the paid search campaigns we’re running for […]
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DOs and DON’Ts of Presenting an Informative Webinar
Webinars can be an excellent tool to share success stories with potential clients, exchange ideas with industry peers and address the challenges facing your industry. That being said, like any tool, it has to be used effectively to be successful.