The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Facts and feelings: the power of brand in complex B2B sales
Just give me the facts You see it time and again in B2B marketing. Companies downplay the importance of brand and the power of emotion […]
LoSasso Integrated Marketing among Top B2B Marketing Agencies in the US
Chicago, IL – The third annual B2B Marketing US Agencies Benchmarking Report 2019 is out and LoSasso Integrated Marketing, a full-service independent agency in Chicago, […]
LoSasso Integrated Marketing earns a spot on Inc. 5000 list for 2018
Last week, Inc. Magazine released its official Inc. 5000 list and LoSasso proudly earned a spot, coming in at number 4032.
B2B buyers have changed, publishers need to catch up
I was recently a guest speaker at the 2018 Media Growth Summit in Chicago, where industry leaders from the b2b publishing industry gather to collaborate […]
Work that works: NAFEM and LoSasso
Tradeshow production is not for the faint of heart. Just ask the North American Association of Food Equipment Manufacturers (NAFEM), who, since 1973, has hosted […]
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Benchmark your website for SEO success
We've talked before on the LoSasso blog about how content is king in today's search engine optimization (SEO) landscape, but what tactical measures can you […]
Say ‘YES’ to thought leadership
What comes to mind when you think of the term thought leader? Ask a colleague how they define a thought leader. Do your answers vary? […]
10 insightful things every Art Director ought to know
It’s taken me a long time to not only harness my design skills and sensibilities, but to learn and be aware of the things they […]