Job Posting: Digital Marketing Analyst

Published August 5, 2019 by

Categories: Careers

You Are:

A bright, passionate digital marketing mind who is familiar with the most current digital marketing concepts and eager to learn and sharpen your skills.

Your Mission (should you choose to accept it):

Help us create thoughtful, efficient, large-scale digital marketing campaigns—applying the most current best practices and proprietary processes. You’ll work on a wide range of campaigns and clients, with a strong focus on supporting the Digital Strategy and Analytics Manager in reporting and measurement efforts across multiple channels including digital paid media, search engine optimization, websites, email and marketing automation.

Requirements:

  • Up to date with and passionate about digital marketing trends, benchmarks, best practices
  • At least one year of experience working on digital marketing projects involving research, evaluation and analysis of data
  • Bachelor’s degree in relevant field

Experience in working with Web development on implementation and setup of customized analytics, including:

  • Familiar with implementation of scalable event tracking, third-party tag deployments, filters, etc.
  • Google Analytics, AdWords and Bing conversion tracking setup
  • Experience implementing remarketing lists both through AdWords and Google Analytics
  • Experience with the setup of one or more SEO monitoring tools (examples MOZ, SEM Rush, AccuRanker, Raven Tools, aHrefs, etc.)
  • Experience with Litmus email tracking is a plus
  • Experience with some sort of marketing automation analytics implementation is ideal
  • Experience with structured approach to research to support digital program planning and development; in particular:
  • SEO research (Keywords, Topics, Link Profile, on-site elements audit, etc.)
  • Competitive research

Experience creating reports for a variety of digital marketing programs:

  • Extracting, integrating, analyzing and visualizing data from multiple sources, including Google Analytics; Google Adwords; Bing AdCenter; email analytics; SEO tools such as MOZ, AccuRanker, aHrefs;
  • Create reports that clearly summarize the most significant findings for internal and external stakeholders
  • Experience in creating dashboards that integrate and summarize data from multiple sources in an easy-to-read format
  • Experience in communicating/discussing campaign trends and results to internal non-technical staff and clients
  • Ability to understand, articulate and convey impact of soft and hard conversions on clients’ bottom-line goals

SEO

  • Working knowledge with SEO tools such as MOZ, Raven Tools, BuzzStream, etc.
  • Experience working on on-site optimization
  • Familiar with link profile management processes and best practices

Others

  • Intermediate experience with Excel (Pivot Tables, LookUp, Advanced Formulas); advanced experience preferred
  • Experience working in agency setting and/or consultative role is a plus
  • Knowledge of advanced data analysis tools and software is a plus (SAS, SPSS, etc.)

Job Type: Full-time

To apply, click here.