Job Posting: Digital Marketing Analyst

Published August 5, 2019 by

Categories: Careers

You Are:

A bright, passionate digital marketing mind who is familiar with the most current digital marketing concepts and eager to learn and sharpen your skills.

Your Mission (should you choose to accept it):

Help us create thoughtful, efficient, large-scale digital marketing campaigns—applying the most current best practices and proprietary processes. You’ll work on a wide range of campaigns and clients, with a strong focus on supporting the Digital Strategy and Analytics Manager in reporting and measurement efforts across multiple channels including digital paid media, search engine optimization, websites, email and marketing automation.


  • Up to date with and passionate about digital marketing trends, benchmarks, best practices
  • At least one year of experience working on digital marketing projects involving research, evaluation and analysis of data
  • Bachelor’s degree in relevant field

Experience in working with Web development on implementation and setup of customized analytics, including:

  • Familiar with implementation of scalable event tracking, third-party tag deployments, filters, etc.
  • Google Analytics, AdWords and Bing conversion tracking setup
  • Experience implementing remarketing lists both through AdWords and Google Analytics
  • Experience with the setup of one or more SEO monitoring tools (examples MOZ, SEM Rush, AccuRanker, Raven Tools, aHrefs, etc.)
  • Experience with Litmus email tracking is a plus
  • Experience with some sort of marketing automation analytics implementation is ideal
  • Experience with structured approach to research to support digital program planning and development; in particular:
  • SEO research (Keywords, Topics, Link Profile, on-site elements audit, etc.)
  • Competitive research

Experience creating reports for a variety of digital marketing programs:

  • Extracting, integrating, analyzing and visualizing data from multiple sources, including Google Analytics; Google Adwords; Bing AdCenter; email analytics; SEO tools such as MOZ, AccuRanker, aHrefs;
  • Create reports that clearly summarize the most significant findings for internal and external stakeholders
  • Experience in creating dashboards that integrate and summarize data from multiple sources in an easy-to-read format
  • Experience in communicating/discussing campaign trends and results to internal non-technical staff and clients
  • Ability to understand, articulate and convey impact of soft and hard conversions on clients’ bottom-line goals


  • Working knowledge with SEO tools such as MOZ, Raven Tools, BuzzStream, etc.
  • Experience working on on-site optimization
  • Familiar with link profile management processes and best practices


  • Intermediate experience with Excel (Pivot Tables, LookUp, Advanced Formulas); advanced experience preferred
  • Experience working in agency setting and/or consultative role is a plus
  • Knowledge of advanced data analysis tools and software is a plus (SAS, SPSS, etc.)

Job Type: Full-time

To apply, click here.