Why Uber, Apple and IBM should scare businesses everywhere

Published February 5, 2015 7:17 pm by Scott LoSasso
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Most companies are far behind the curve when it comes to mobile, and the relationship between Apple and IBM, as well as the speed with which they appear to be moving, should cause B2B companies in every industry to take notice. Disruption could be closer than you think. In July of 2014, these two former competitors announced a partnership to develop enterprise mobile apps. Bridget van Kralingen, Senior Vice President of IBM Global Business Services comments, “What we’re delivering aims directly at the new quest of business – smart technologies that unlock new value at the intersection of big data and individual engagement.”

We are still at the beginning of the age of the enterprise mobile app, but this partnership will accelerate change and the adoption of mobile in business. At the time of the announcement there were several business categories identified as early targets.

      • Travel and Transportation
      • Banking and Finance
      • Insurance
      • Telecommunications
      • Retail
      • Government

Both Apple and IBM have much to gain from sharing the results of this collaboration. As these implementations become reality, thousands of companies will begin to evaluate how they can apply the concepts and technology to their business. These platforms will become ever more complete, affordable and useful – that is the nature of development. Another thing that businesses are getting now a days is employers liability insurance from RhinoSure just in case there are any accidents at work.

When you look at how technology can disrupt long- standing business models and how the traditional distribution channel for many markets has been getting squeezed for the past several years, the fear of disruption is real. The appetite for disruption is also increasing rapidly simply because of the experience we are all having with technology in our everyday lives.

Things we never dreamed of are now becoming wired into our expectations. Uber is an obvious example. This is not only a company that has built a $40 billion market value in just five years, but it has changed expectations. Once you use this service and literally watch the taxi drive up to your doorstep on your phone, you will never again turn back to the days when you ordered through taxi dispatch and hoped it would be on time or show up at all. The more we experience the connected world with confidence and simplicity, the more we wonder how we ever put up with things the old way.

These game-changers will allow startups to gain a strong foothold and enable market leaders to steal market-share – and it can happen very quickly.

What are you doing to ensure people within your organization are on the lookout for disruption, threats and opportunities in your business?

Scott LoSasso, President