Twitter Finally Gets in on the Money with Promoted Tweets
Twitter made the long-awaited announcement Tuesday that the company will finally be getting into the money-making business. Twitter launched an advertising campaign that will put contextually relevant “promoted tweets” [read: paid] at the top of its search results pages. Twitter says these tweets are a lot like a regular tweet and users are able to interact with them in the same ways: replying to them, favoring them, or retweeting them.
So what’s the big difference between promoted tweets and regular tweets? According to Twitter’s blog, promoted tweets “must resonate with users.” Unlike normal tweets, users must interact with the promoted tweets in order for them to stick around on the site.
So is Twitter selling out? No, just trying to make a living. Twitter points out that all of the promoted tweets are already an organic part of Twitter before becoming a paid advertisement, meaning that the ads start off as normal tweets in the company’s Twitter stream before users ever see them as a promoted tweet at the top of their search results page.
“The idea behind promoted tweets is that we want to enhance the communications that companies are already having with customers on Twitter,” said Dick Costolo, Twitter’s chief operating officer.
Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America are some of the first companies to get on the promoted tweeting action.