Insightful Statistics on Internet Usage in the Metalworking Industry

Published May 24, 2010 10:32 am by LoSasso
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As an interactive agency we pay close attention to trends and statistics that relate to web usage and user experience. It is important for us to know that the sites we design and the user experiences we plan for our campaigns will be in step with the technological capabilities of the target market we are communicating with. A good example of this is the vexing browser compatibility issues that can cause websites to display differently on different computers. The biggest problem in this arena is with Internet Explorer version 6 and older. Inevitably, there will be some report of a customer or client that has some wonky issue when they look at a certain page on the site. This sends the account team into a panic and the developers to the medicine cabinet.

The proper question here has to do with frequency. If you are taking advantage of newer technologies that allow your sites to look and behave the way you want, you may have some old timers that run into issues. So how much time and money do you spend on finding the “fix”? The answer is a value judgment you need to make while looking at your web analytics.

Because we have a concentration of accounts in the metalworking industry we have fantastic data related to the web usage of this market. One of our clients is the Practical Machinist www.practicalmachinist.com – it is a manufacturing forum that is probably the largest and most heavily trafficked social media site specific to the metalworking industry. Within the first few months of 2010 we have had more than 685,000 absolute unique visitors to the site. This provides a clear snapshot of certain statistics that we need to develop sites targeted to that industry. Here are some we can share:

Metalworking Industry Browser Data Average/Total
Internet Explorer

65%

IE6 or below

16%

% of all users that use IE6 or Below

10%

Java Support Enabled

93%

Flash Not Present

6%

Windows Operating System

93%

Macintosh

4%

% Still using dial-up

7

These are top-line statistics that represent just the tip of the iceberg. The web world is constantly evolving, which provides an incredible opportunity to bring you closer to your customers. Making your company findable, friendly, and informative requires a lot of focus and commitment. But if you develop this capability and build a new set of skills, you can learn how to understand your market better than ever before.

LoSasso Advertising is Chicago interactive marketing agency that combines competencies in advertising, direct marketing, branding, online marketing, and public relations to build integrated programs that drive measurable response.  For more information, contact LoSasso Advertising at 773-271-2100.