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Hit list: Executive branding

Published April 26, 2018 by

Categories: Blog, Branding, Resources, The business of marketing, Videos

As marketers, we’re usually building companies’ brands. But in B2B, it’s important to focus on the branding of company executives too. Fortunately, most tried-and-true thought leadership tactics translate directly to the digital age. In the video above, LoSasso’s PR Manager Andrea Gillespie explains how.

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