Corporate Blogging for Marketing Purposes
Driving content to the web continues to rise through corporate blogging. The adoption of this strategy can be leveraged to drive brand interaction and lead generation. We have found that a strategic focus on this activity improves opportunity in many areas of online marketing. The most successful marketing efforts are those that benefit the customer. When you tie solid content into a well defined online marketing strategy, you multiply the value of your marketing from your customers point of view. With the right approach, your use of social media, search marketing, email, and online advertising will become a valuable source of information and will position your brand as a resource to your customers.
e-Marketer has just distributed some statistics that suggest that this is catching on.