The evolution of digital marketing has given companies an abundance of new ways to reach prospects. Unfortunately, if you’re delivering poorly targeted, non-differentiated campaigns, new technology does little good. You must align what you have to offer with what your prospects actually care about, but buy-in and budgets for audience research can be scarce. The LoSasso Guerilla Guide to Customer Focus contains simple ideas for a shoestring budget or tight timeline.
You’ll learn how to:
- Leverage your web analytics and paid search reports
- Find hidden insights in site search and customer comment forms
- Mine industry forums for unexpected problems you can solve
- Get free customer research from industry media partners
- Release siloed insights from your sales team and distribution channel