eBook

The Guerilla Guide to Customer Focus (eBook)

Published December 13, 2017 by

Categories: Audience insights, eBooks, Resources

The evolution of digital marketing has given companies an abundance of new ways to reach prospects. Unfortunately, if you’re delivering poorly targeted, non-differentiated campaigns, new technology does little good. You must align what you have to offer with what your prospects actually care about, but buy-in and budgets for audience research can be scarce. The LoSasso Guerilla Guide to Customer Focus contains simple ideas for a shoestring budget or tight timeline.

 

You’ll learn how to:

  • Leverage your web analytics and paid search reports
  • Find hidden insights in site search and customer comment forms
  • Mine industry forums for unexpected problems you can solve
  • Get free customer research from industry media partners
  • Release siloed insights from your sales team and distribution channel

Leave a Reply

Your email address will not be published. Required fields are marked *