Tradeshow production is not for the faint of heart. Just ask the North American Association of Food Equipment Manufacturers (NAFEM), who, since 1973, has hosted The NAFEM Show. As the premier event for foodservice equipment and supplies buyers, the show had a strong legacy to uphold—while also finding ways to evolve and refresh.
NAFEM called on LoSasso for a revamped marketing strategy, new creative and strong focus on digital promotion. The main goal was to build better awareness and engagement among various audience segments with more relevant, targeted communications—thus driving registration and higher attendee satisfaction.
On the foundation of a fresh, outside-the-box show theme, LoSasso developed a 12-month strategic plan—including segmented messaging, a new website, a multi-channel paid media campaign, high-value content, direct mail, targeted email communications and much more.
Now ramping up for the 2019 show, NAFEM is better positioned than ever to market to a new generation of foodservice operators. Watch the video above to hear more.