The IAB Social Advertising Best Practices
This month the Intaractive Advertisng Bureau (IAB) released a set of best practices for advertising on social media sites. These practices attempt to establish a code of ethics for corporations to effectively and successfully advertise through social media. These practices are intended to help marketers utilize social media, while still protecting consumer privacy and ensuring a level of transparency on social media sites.
Social media presents many new and exciting opportunities to marketers. Through the use of profile data and social interactions within the ad, marketers can target and engage consumers in a whole new way. With this opportunity, comes a responsibility to operate within guidelines that ensure consumer protection. To read the best practices, check out the IAB website.
The IAB is made up of more than 375 media and technology companies. Together, they are responsible for selling 86 percent of online advertising in the USA. According to their website the IAB “educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.”