LoSasso Integrated Marketing Expands Senior Creative Team
Published August 8, 2014 3:49 pm by
Categories: LoSasso news
David Fabbri promoted to Vice President Creative and Integrated Strategy and
Martha Porter-Fiszer named Creative Director
CHICAGO—LoSasso Integrated Marketing is sharpening its strategic focus and bolstering its arsenal of senior creative talent. With growth in mind, former Creative Director David Fabbri has been promoted to VP Creative and Integrated Strategy, and Martha Porter-Fiszer joins LoSasso as the newly instated Creative Director.
In his new position, Fabbri will focus on high-level creative direction and program optimization, ensuring all ideas are rooted in integrated strategy using the most current tools and techniques.
Porter-Fiszer will add senior-level creative support to further advance LoSasso’s successful integrated marketing approach, while maintaining a focus on the importance of a strong creative product that makes an emotional connection with target audiences. She will report to Fabbri.
“We were looking for a Creative Director that would mesh well with our results-focused, modern marketing culture,” said Fabbri. “But also, we needed someone who would continue to push the boundaries of what we do creatively—Martha fills the bill.”
Porter-Fiszer brings her 20 years of advertising experience to the agency at an exciting time. LoSasso is celebrating its 25th anniversary this year. Before joining LoSasso, Porter-Fiszer was a creative director at MARC USA, working with brands including True Value Hardware, Payless Shoes and DePaul University.
“I want to elevate our creative team to be more insight driven and to tie in the emotional needs of customers,” says Porter-Fiszer. “Finding human truth in every creative solution is the ultimate goal.”
Located in Chicago’s Ravenswood neighborhood, LoSasso Integrated Marketing is an independent agency offering a full suite of services for modern, online, content-based marketing programs. LoSasso serves clients in a wide range of industries with focuses on manufacturing equipment and tooling, consumer entertainment, agriculture and construction.