LoSasso Comments on Social Media in Today’s Chicago Tribune

Published August 21, 2012 5:48 pm by Scott LoSasso
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losasso integrated marketing daniel honigman quoted in chicago tribune

Daniel Honigman, Director of Digital Strategy here at LoSasso, made a nice contribution to the lead article in the business section in today’s Chicago Tribune. (You can read the full article here. If you don’t have a Chicago Tribune account, you can read it on RedEye.)

With a focus on the advancing strategy of integrating social media into the mix, brands in both B2B and consumer marketing are finding dynamic ways to connect with their customers in ways that extend reach and credibility. It’s an exciting time for brands and agencies as social media continues to grow in its influence and integration with other efforts.

The 2013 planning season is fast approaching, and with it comes another opportunity to further integrate branding, PR, social media and search engine marketing efforts.

How will your marketing mix change in 2013?

Scott LoSasso

(NOTE: Images courtesy of ChicagoTribune.com)