Job Posting: Digital Marketing Specialist

Published April 25, 2018 by

Categories: Careers, LoSasso News

The role of this position is to provide ongoing management and continuous improvement of the digital paid media and SEO services offered by LoSasso Integrated Marketing.

The overall performance of the agency on online marketing programs is closely tied to many aspects of our marketing and content plans. Your role is to understand what the client marketing objectives are and think critically and strategically about how your work aligns with the overarching goals of our online and offline advertising, email, channel communications, PR and other communications efforts.

Only applicants with at least two years of hands-on experience in planning, executing and reporting on results-driven online marketing campaigns, ideally within an agency environment. Applications that do not meet this requirement will not be taken into consideration.

 

Job responsibilities:

  • Perform audience, competitive, keywords and budget research for existing clients and potential new accounts for SEO and PPC related projects.
  • Upon approval of new accounts, own the setup of paid media and SEO campaigns.
  • Monitor and optimize PPC and SEO campaigns on a daily basis.
  • Collaborate with the creative team on the definition of the overall content strategy, making sure content plan and assets work in combination with the digital paid media or SEO strategy
  • Proactively provide recommendations on landing pages, websites and overall user experience for conversion optimization.
  • Attend client meetings as needed and confidently and clearly answer questions on performance, present new trends and digital media opportunities
  • Support projects scoping and proposal writing by helping with strategic recommendations on tactics, budget allocation, platforms, etc.

 

Job Requirements:

  • Bachelor’s degree or equivalent within appropriate digital marketing
    focus, or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job.
  • Minimum two years – preferably more – of hands-on experience managing SEO and digital paid media campaigns
  • Proficient with AdWords editor
  • Proficient with MOZ, Raven Tools or other SEO platforms
  • Intermediate to advance knowledge of Excel – vLookUps, Pivot tables, etc.
  • Experience working on programmatic campaigns
  • Experience managing video advertising campaigns
  • Ability to keep timelines and meet deadlines

To apply, click here, select “Job inquiry” and fill out the form.