Day in the life of a Digital Marketing Specialist

Published November 12, 2019 by

Categories: Blog, Digital media strategy, LoSasso Fun, LoSasso News, The business of marketing

When it comes to optimizing and ensuring the success of our clients’ digital campaigns, there is one team we always turn to here at LoSasso—our digital marketing team. This small but mighty trio of digital marketing specialists and analysts are the masterminds behind setting up, checking in and helping our digital campaigns soar. Need to promote a product online? Drive to a landing page? Or boost awareness of a trade show? They can help with it all, and so much more.

Learn more about what a typical day entails for this team by following our digital marketing specialist and local foodie, Annanya Dwivedi.

6:30 a.m.: It’s time to wake up! I check my phone for any urgent emails before getting ready for the day. And then it’s off to work I go.

8:30 a.m.: The first thing I do at the office is check how we’re pacing on budgets for all of our paid media accounts—everything is looking good. I pull data on the top-level performance and review the impact of any new tactics we’re testing.

10:30 a.m.: I pop into a bi-weekly status call with the account team. We talk about ongoing projects, discuss any digital updates and other housekeeping things.

11:00 a.m.: Next up, it’s time to get started on optimizations. I’ll usually spend a few hours working through different paid media accounts implementing new tactics, A/B test analysis, monthly reporting or reading up on new industry trends to support client objectives.

1:30 p.m.: I head to my favorite coffee shop across the street for my ritual tea break. The barista even knows my usual order: Chilled matcha tea latte with no ice. I grab my latte and back to the office to eat the lunch I brought from home.

2:00 p.m.: I continue working through any pending reports and analyze the social and Google analytics for a couple ongoing campaigns—always looking for opportunities to optimize!

3:30 p.m.: It’s time for our Digital team check-in where I meet with my team to discuss our current projects, optimizations and workload for the coming weeks. We also catch up on new trends or technologies in the digital media world and/or planning for any new accounts. LoSasso is big on inspiration and continued education, so our team always strives to share any interesting findings or insights that can inform other projects.

5:30 p.m.: That’s it for work today! I head downtown and grab a quick bite before my evening classes at Northwestern University. I’m currently in the Data Science Certificate program to help continue building my skills and expertise.

9:30 p.m.: I finally get home and catch up with my husband before heading to bed.

Want to know more about what different members of our team are up to? Check out a day in the life of an art director.

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