Books and Podcasts LoSassins Love – Part 2
As an active and growing marketing agency, there are few things we love more than stretching our mental (and creative muscles). Recently, we asked our team for their top book … Continued
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5 social media advertising myths that are stunting your success
Despite the recent pressure on Facebook to tighten the reins on improper use of its user data, marketers won’t likely abandon social media advertising anytime soon. Afterall, when used properly, … Continued
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Work that works: NAFEM and LoSasso
Tradeshow production is not for the faint of heart. Just ask the North American Association of Food Equipment Manufacturers (NAFEM), who, since 1973, has hosted The NAFEM Show. As the … Continued
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The new rules for publishers’ digital transformation
Over the last decade there’s been a strong shift in how people consume news. We’ve watched many transformations – from print, to online, to mobile, to social. And trend reports … Continued
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5 reasons you still need branded PPC campaigns
When it comes to bidding on branded PPC campaigns, many marketers find themselves asking the same question: Why? If your company already holds the top organic results for your brand’s … Continued
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Millennials mean business
The face of B2B marketing is changing, and who is leading that change? Millennials. It is no surprise that the newest generation is ready to research, engage and buy—but is … Continued
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