Video marketing: Why you should add live streaming to your content strategy

What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content.  Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.

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An ode to summer hours

From Memorial Day to Labor Day, LoSasso closes its office at noon on Fridays. Here are some stats about summer hours and why we love ours.

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LoSasso Integrated Marketing earns a spot on Inc. 5000 list for 2018

Last week, Inc. Magazine released its official Inc. 5000 list and LoSasso proudly earned a spot, coming in at number 4032.

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Marketing 101: Why content marketing is important

I’m sure you’ve heard the phrase, “content is king.” That’s because content is at the core of the most successful digital marketing campaigns, especially as consumers shift to consuming more information on mobile devices.

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5 Video optimization tips you can start using TODAY

When it comes to fortifying your brand and selling products or services, video adds a huge amount of value to your marketing mix. But with 300 hours of video being … Continued

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Tips to maximize engagement while live streaming

Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value to their marketing mixes by … Continued

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