The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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How branding can impact customer experience and vice versa
Brands are built on their reputations. It doesn’t matter whether you sell products, services, data or a little bit of everything. How you approach the […]
The Trifecta–a winning approach to B2B marketing
Strong branding, insightful content, and a continuously growing and engaged fan base. That is the trifecta in B2B marketing that brand leaders should aspire to […]
Recap: Social media lunch & learn series
Social media is changing the marketing landscape as we know it—for both B2B and B2C brands alike, and it can be challenging to stay up […]
Marketing budget planning tools to help you evolve
This time of year, marketing teams in every industry are faced with the challenge of budgeting to drive higher performance with incremental increases in budgets. […]
Marketing that moves—B2B with the emotion of B2C
There is a change happening in B2B marketing. New research confirms that change agent CMOs know the status quo in B2B is a fast track […]
PPC optimization tips: get the most bang for your buck
Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, […]
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IMTS Recap 2022
Our team hit the ground running at IMTS this year! They spent a whole week soaking up all the energy and innovation on the show […]
Social media spotlight 1: Align business goals with social media goals
In the first article of our B2B social media series, we reviewed the role social media plays in B2B marketing and how it helps businesses […]
Our top 5 marketing automation tools
Automated software has transformed the way today’s marketers work. The capabilities are seemingly endless, with powerful options available for automating marketing tasks, streamlining workflows and […]