Connected TV: The most important innovation in B2B media in 20 years
How would you feel if an ad for your biggest competitor popped up on TV after dinner tonight? What if you could retarget a visitor to your website with a... Read More »
Insights
and opinions
Search Results for:
Connected TV: The most important innovation in B2B media in 20 years
How would you feel if an ad for your biggest competitor popped up on TV... Read More »
Connected TV: How a B2B and B2C brand found success [Case Study]
Connected TV (CTV) is here to stay. It’s defined as TV programming served through a... Read More »
Hitting the open road—RV style
For nearly six years, the LoSasso team has had the pleasure of working with Jayco—a... Read More »
Why you should consider building a social media community for your brand
Social media has completely revolutionized the way we share information, learn and connect. Platforms that... Read More »
Our favorite WFH hacks
It’s been over 20 weeks of our team working from home. And while some of... Read More »
How Generation Z could influence your marketing
By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking... Read More »
Event cancellations present a unique moment for marketers. Here’s why.
Tough decisions are happening across every industry with major events and trade shows cancellations or postponements. Many will miss these events greatly—as a unique opportunity to mix and mingle in... Read More »
B2B Ignite USA 2020—we’ve got the post-event goods!
The B2B Ignite USA 2020 virtual conference took place on May 27-28, and as a sponsor, we were thrilled to have taken part. It was an enlightening and inspiring time, so... Read More »
eBook
Connected TV: How a B2B and B2C brand found success [Case Study]
Connected TV (CTV) is here to stay. It’s defined as TV programming served through a connection to the internet (through a Smart TV or through a device like a Roku... Read More »
Hitting the open road—RV style
For nearly six years, the LoSasso team has had the pleasure of working with Jayco—a leading RV manufacturer based in Middlebury, Indiana. During that time, we’ve delved deep into the... Read More »
Why you should consider building a social media community for your brand
Social media has completely revolutionized the way we share information, learn and connect. Platforms that were initially conceived just as a form of entertainment have become virtual places where users... Read More »
Our favorite WFH hacks
It’s been over 20 weeks of our team working from home. And while some of us are back in the office now, all of us have a learned a thing... Read More »
How Generation Z could influence your marketing
By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking about how they could impact your B2B marketing strategies? With the oldest members of Gen... Read More »
Branding in the age of content marketing
Most people in marketing have known for several years that the nature of marketing has changed. “Content is king” has been a thing for a long time. But the truth... Read More »