If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?
Encourage your consumers to converse about new products or services that you offer (or don’t offer). Post product/service demos, event previews or highlights and how-to tutorials. And always remember content is king, but it is how you deliver the message that counts.
The most important thing marketers can do is keep content relevant. Send the right message at the right place and time and use the right platform. Don’t just jump on the social media bandwagon because everyone else is. Strategies still need a content marketing blueprint.
I’ve said it before, but consumer power will continue to grow. Customers can provide your business some really exciting and unique ideas to help your business grow. Loyal customers want to help the brands they buy/love to keep them alive. The most important thing we can do as marketers is listen to our customers. After all, the best marketers are the best listeners.
But contest marketing should not be your only strategy to create brand buzz. Social media is a tool used for communication and should not be the objective of your marketing strategy. To remain engaged in the communication process across all channels, B2B marketers need to expand their online footprints.
As for now Facebook’s facelift seems permanent. Whether botched or not, that’s up to users to decide. The goal of email marketing should be to become a conversation medium like Facebook, but if marketers want to optimize their content strategies, do the opposite of Facebook and reduce the content clutter and confusion.