Let's make this SiMPL for each other.
After quite a bit of testing, refining and evolving, we believe that our process is a very good one, based on the success we enjoy with our clients. SiMPL provides the basic framework to ensure that, where there is gut instinct, it is tempered by rigor of experience and data. And that passion, curiosity and creativity are held to the discipline of process. SiMPL keeps all involved aligned and laser focused on the shared, desired outcome for each of our client-partners.
Here's how it works:
First, we deep dive into the competitive landscape. Which competitors are positioning themselves well, or better, than you? What can we say about you that is unique? Ownable?
Here is where we immerse ourselves in your brand and consumer truths. Where does your brand want to go? What's holding you back? What moves your customers? Once we know this vital information, we move on to Magnify.
All of our learnings culminate in a brand platform and architecture that focuses in on what is most important, simplified to its core essence. This becomes our foundation from which everything we create for you is built.
Knowing what we now know, our effort leads us to your "ownable" brand positioning, mission, vision, values and personality that differentiates your company. This ensures that your brand is relevant, distinctive, authentic and aligned with your organization's strategic objectives.
We’ve done the work and now know exactly how to create an activation plan that brings the strategy to life to the appropriate audiences in the appropriate channels. As we move forward, we tweak, optimize and evolve as needed, always with accountability and ongoing adaptation in the changing market place.