Approach
Simple stands out

We believe in the power of simplification: Eliminating the noise and elevating what’s important—to you, your business and your customers. It’s an approach that aligns what your prospects need with what you have to offer. It builds strong relationships and long-term loyalty. And it’s how we deliver captivating creative, streamlined media strategy and concise reporting that sings to your C-suite. Read on to learn more.

Process
Success is SiMPL

We believe in simplification. In drilling down to the essence of what really matters—to you, your business and your customers. From insights to outcomes, our SiMPL approach gets us dialed in and headed for success.

First, we dive deep into the “why.” From the competitive landscapes to internal challenges, we hone in on your business and industry—and the global realities that affect it. All of this to identify the business reason behind the marketing investment.

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Second, we leverage internal stakeholder interviews, consumer data and market research to uncover key truths. This illuminates the intersection between the wants and needs of your customers and the differentiators of your brand, product or service. That’s our guiding light.

i

Based on steps one and two, we identify the most vital marketing message, simplified to its core essence. It’s the crux of every project or program—from the big and longstanding to the quick wins.

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Here’s where we prove that your brand, product or service walks the talk. We craft ownable support messaging, built on your brand or product’s differentiators, accolades and personality. This ensures strong, consistent communication in every channel.

P

Here we identify the measurable intended action—and inspire it. A laser-focused activation plan hits the right people, through the right channel, at the perfect time. After launch, we constantly assess, tweak, optimize and evolve, staying informed and accountable at every turn.

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Strategic Planning
The 5-3-1 Roadmap

It’s hard to reach your destination if you don’t know where you’re going. Our 5-3-1 workshop brings your team and key stakeholders together for a close look at where you are today and where you want to be in 5 years. Then we’ll dig in to create an actionable roadmap with key 1- and 3-year milestones and accountabilities to get there.

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