Turning a Cornerstone Event Into a
Can't-miss Moment
For more than 60 years, The NAFEM Show has been a go-to event for the foodservice equipment and supplies industry. But as the landscape grew more crowded, technology evolved rapidly, and a new generation of operators split their time across multiple industry shows, standing still wasn’t an option. The NAFEM Show had to feel unmistakably current, while still honoring the credibility and trust built over decades.
Brand Strategy
Creative Services
Media
Website Development
Content & SEO
Email Marketing
Demand Gen
Social Media
Every great show starts with a feeling. For The NAFEM Show 2025, that feeling was WOW.
See how LoSasso helped re‑energize a cornerstone industry event—driving excitement, registrations, and results.
Using insight to incite new energy
We uncovered what today’s operators truly want: not just equipment and supplies, but solutions, inspiration and moments that change how they think about their business.
That insight led to a bold new campaign—Find Your WOW!—and a fully integrated marketing plan designed to bring the energy of the show floor to life long before doors opened. It wasn’t just a theme. It was a promise.
A strong idea was only the start.
Clear, flexible brand guidelines allowed the Find Your WOW! identity to scale seamlessly from digital media to the show floor without losing impact.
The results were WOW-worthy.
By pairing a bold creative platform with a strategically integrated campaign, LoSasso helped The NAFEM Show reintroduce itself, not as the event people remembered, but as the one they didn’t want to miss.
Who found their WOW?
A fresh idea. A fully integrated approach. And a show that felt energized, relevant, and impossible to ignore for a variety of audiences:
- Restaurants (Independent, Multi-Unit, Chain)
- Business & Industry
- Healthcare (Hospitals, Nursing Homes, Senior Living)
- K–12 Schools
- Colleges & Universities
- Grocery, Supermarket, Convenience, and Retail
- Concessions & Sports Arenas
NAFEM (the North American Association of Food Equipment Manufacturers) is a trade association representing more than 500 commercial foodservice equipment and supplies manufacturers whose products support the vast food-away-from-home market. The organization provides leadership, advocacy, education, research, and industry resources to strengthen its members and the broader foodservice equipment ecosystem.
