B2B brands in complex sectors such as metalworking, automation, robotics, and other industrial markets generate leads from many sources: web forms, trade shows, distributors, paid media, and CRM lists. Most arrive incomplete and hard to prioritize. Volume isn’t the issue. Response time and context are.
In high-performing sales organizations, speed to lead is a key metric—fast, relevant responses accelerate pipeline.
Typical issues include:
• Limited or inaccurate company data
• Job titles that don’t clearly indicate buying role or influence
• No visibility into other stakeholders involved in the decision
• No clear signal of fit or priority
• Slow, manual follow-up
Without enrichment and scoring, sales either chases every lead or ignores most of them.
We address this by building lead generation and enrichment systems with Clay as the core platform, converting raw lead inputs into structured, usable sales intelligence.
Our Approach
Clay acts as the orchestration layer for lead intake, enrichment, scoring, and routing. We combine it with complementary tools such as:
• Zapier for automation
• ChatGPT and Gemini for classification and normalization
• ContactOut and Enrichley for contact and company data
• Excel for validation and scoring logic
Each tool has a defined role. Clay connects them into a repeatable system.
What We Enrich
Company data
• Industry and sub-industry
• Manufacturing focus and end market
• Company size and relevance
Contact data
• Functional role and seniority
• Buying influence
• Verified contact details
The output is a usable lead and account profile, not just more fields.
Lead Scoring for Industrial Sales
Scoring reflects long sales cycles and multi-person buying groups. Leads are ranked by fit, role relevance, and engagement so sales knows:
• Who to contact first
• Who to nurture
• Who to filter out
Why This Works
• Faster follow-up
• Less manual research
• More relevant outreach
• Better sales focus
For Companies Using Clay
The key to success is not the tool, it’s the strategy and systems built around it. We work closely with sales teams and processes to ensure clean data, clear logic, and usability. The result is a lead intelligence and sales enablement engine, not a list-building workflow.
That distinction matters.
This enrichment and scoring system is a core part of our broader ProspectAIQ lead intelligence loop, which unifies lead sources, media, AI, and sales execution.
