Scott LoSasso, President

Scott leads LoSasso Advertising with a constant focus on evolution and performance measurement. He is a strategic thinker and creative marketer who has a natural aversion to complacency. With a background in direct-response advertising, Scott insists on accountability. He was the architect of Response Branding—our process for building brands through programs that are dynamic, customer-centric and measurable. This influence keeps our team focused on creativity that is driven by solid business strategy. It was also a key driver in the development of our agency’s interactive marketing division.

Scott was a founding member of the LoSasso team shortly after graduating from the University of Colorado in 1989. At that time, it was company of three, so Scott wrote copy, planned media, handled account service, swept the floors and made the coffee. Scott is still very active in our clients’ work, spending most of his time on strategy and directional issues. He still enjoys creative, and often competes with our creative teams for the best idea. Outside the office, he is a family-focused dad of three boys.

Advice to your 16-year-old self?

Go to college single.
 

Three things you’d want stranded on a desert island?

A guitar, a big knife and my wife.
 

Saved by the Bell or Sweet Valley High?

… Welcome Back Kotter?