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Online Media Trends

Published on February 3, 2009 by Mike

Compete.com put together a Slideshare presentation discussing the online media trends of 2008. Compete calculates and estimates total U.S.-based traffic for nearly every site on the internet.

Online Media 2008

View more presentations from CompeteBlog. (tags: search 2008)

Here are some of the key takeaways:

There were 116 billion search queries in 2008 (up 8% over 2007).

Google now commands 68% of the search market share.

Yahoo! had the highest rate of sponsored referrals (pay per click advertising traffic).

Social Media sites accounted for nearly 1.8 trillion page views in 2008.

There were over 9 billion hours spent on media sites last year. (This includes social media and publisher media, such as CNN.com).

Did you have a strong enough search engine presence to be found by the 116 billion searches last year? Do you know what people said about your brand in 2008? Consider a search engine marketing campaign and monitor social media conversations so you can be there for your customers.

The numbers are there. Are you?

Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a Chicago based interactive agency where he develops comprehensive online marketing strategies for leading B2B and consumer brands. (See more posts by Mike)