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	<title>Comments on: How Will Audience Engagement Impact Measurement?</title>
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		<title>By: Eric D. Brown</title>
		<link>http://www.losasso.com/idrive/uncategorized/how-will-audience-engagement-impact-measurement/comment-page-1/#comment-1187</link>
		<dc:creator>Eric D. Brown</dc:creator>
		<pubDate>Fri, 08 Jan 2010 00:49:06 +0000</pubDate>
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		<description>Excellent question.

That is the question of the day isn&#039;t it?  How do you measure engagement?

Surely its not number of followers or number of retweets.  Hopefully its not how many fans you have .  

Engagement is a two way process that has yet to be fully measured or even clearly defined.

Great post!</description>
		<content:encoded><![CDATA[<p>Excellent question.</p>
<p>That is the question of the day isn&#8217;t it?  How do you measure engagement?</p>
<p>Surely its not number of followers or number of retweets.  Hopefully its not how many fans you have .  </p>
<p>Engagement is a two way process that has yet to be fully measured or even clearly defined.</p>
<p>Great post!</p>
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