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Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn’t quite taken to them. Customers and users still aren’t sure what to do with them or why they’re on packages and posters. The early adopters didn’t spread as quickly as other technologies that were more tangible.
Marketers must educate [...]
Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from colleges and universities around the Midwest, plumbing the depths of LoSasso’s interactive marketing expertise at the 2011 Spring Marketing Management Association Conference. The talk was [...]
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” ‘Cause you can look right through me, walk right by me, and never know I’m there…” Or so goes Amos Hart’s sad little song in the musical Chicago. Poor invisible Amos’ verse embodies the challenges facing websites struggling to create relevant content.
There’s been much debate over the amount of social media we process as [...]
Brand websites – for years they have been arguably one of the most important tools for businesses to connect and share information with their customers. Vast amounts of time and money have gone into creating, maintaining and perfecting these brand websites over the years.
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Recently, barcodes have began to evolve into a way to quickly and easily share and transfer information about yourself (or whatever you may be scanning) with others, in the form of mobile barcodes, also known as QR codes.
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Today Facebook Developer Ray C. He announced that Facebook page administrators can now embed the latest Facebook Fan Page activity to their own website.
Essentially, this means that users can connect with brands, celebrities, companies, etc. whether they’re on or off Facebook.
The technology is called the Facebook Fan box and it allows developers to simply copy [...]
In December, our company developed a fun holiday greeting featuring a video of our staff singing “The 12 Things Our Clients Want This Holiday Season.” The campaign included a printed holiday card with a message to drive recipients online to view the video.
In the past, we have discussed the importance of video and its obvious [...]
In a recession, people research purchases more carefully. They do this on the internet. If you don’t have a strong web marketing strategy – it should be your top priority. Period.
It baffles me that so many b2b marketers have still not recognized that they are missing the single greatest opportunity that exists today in marketing. [...]
