Posts Tagged "web marketing"

• Social Media Spotlight: Facebook Fan Boxes

  Interactive Marketing
  

  Today Facebook Developer Ray C. He announced that Facebook page administrators can now embed the latest Facebook Fan Page activity to their own website.
  Essentially, this means that users can connect with brands, celebrities, companies, etc. whether they’re on or off Facebook.
  The technology is called the Facebook Fan box and it allows developers to simply copy [...]

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• Power to the People

  Marketing Insights
  They call us “user-generated content (UGC) creators.” And we’re taking over.

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• The One-Second Advertisement Buzz

  Interactive Marketing
  Like most years, the beer commercials are going to rule the much-anticipated Super Bowl advertisement extravaganza. This year, one company in particular is taking the competition to another level.
  With the economy in the middle of a recession, Miller Brewing Co. has decided to forgo purchasing a 30-second commercial spot that would cost them up to [...]

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• Ho Ho Holy Cow – 60% Rate of Return

  Interactive Marketing
  

  In December, our company developed a fun holiday greeting featuring a video of our staff singing “The 12 Things Our Clients Want This Holiday Season.” The campaign included a printed holiday card with a message to drive recipients online to view the video.
  In the past, we have discussed the importance of video and its obvious [...]

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• Still don’t understand this world wide inter-web thing?

  Interactive Marketing
  In a recession, people research purchases more carefully. They do this on the internet. If you don’t have a strong web marketing strategy – it should be your top priority. Period.

  It baffles me that so many b2b marketers have still not recognized that they are missing the single greatest opportunity that exists [...]

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