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Encourage your consumers to converse about new products or services that you offer (or don’t offer). Post product/service demos, event previews or highlights and how-to tutorials. And always remember content is king, but it is how you deliver the message that counts.
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The most important thing marketers can do is keep content relevant. Send the right message at the right place and time and use the right platform. Don’t just jump on the social media bandwagon because everyone else is. Strategies still need a content marketing blueprint.
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Social media provides the opportunity for market researchers to listen to and mine consumer insights, but this is not the only opportunity presented. Social media allows consumers to directly respond to the changing marketing conditions.
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Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a pile of cash are over, you’ve got to be with the masses in the muck to get any kind of footing in the new business of curating the attention of [...]
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Facebook may have a serious following of 600 million worldwide but LinkedIn is the number one social media network in terms of growth; 1 million new users a week. From jump street, LinkedIn established Q&A online communities through groups (both private and public). Self-identifying groups with large amounts of members are attractive potential markets.
B-to-B marketers [...]
Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn’t quite taken to them. Customers and users still aren’t sure what to do with them or why they’re on packages and posters. The early adopters didn’t spread as quickly as other technologies that were more tangible.
Marketers must educate [...]
We all know them, the mascots of large corporations — the creepy King of Burger King (since retired), Flo with her bump-it of Progressive Insurance, Mayhem (a personal favorite) of All State Insurance and now “Peggy” of Discover Credit-Cards in his Coogi sweater (tapping into call-center nightmares and a touch of xenophobia).
The latter two fall [...]
A huge SNAFU happened a few weeks ago with two large companies, Chrysler and AFLAC, all thanks to two individual Twitter accounts.
An employee at New Media Strategies let slip an f-bomb and slammed Detroit drivers in what they thought was a personal account and turned out to be the @ChryslerAutos account. Regardless of which account [...]
Myth #1 about social media: Don’t call yourself a guru.
Never would I ever presume to be a guru but my Twitter does label me as “The Official Twitter of …”. This was first point made by HubSpot Social Media Scientist, Dan Zarrella in his webinar, “The Science of Timing“: identify yourself authoritatively so people will [...]
Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from colleges and universities around the Midwest, plumbing the depths of LoSasso’s interactive marketing expertise at the 2011 Spring Marketing Management Association Conference. The talk was [...]
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