 |
 |
 |
Domino’s Pizza puts negative customer commentary front and center in its new “Pizza Turnaround” marketing campaign. The TV commercials feature clips of focus group participant commentary on the pizza’s quality: “bland,” “boring,” “bad,” “the worst imitation of wheat crust,” and the list goes on. The CEO of Domino’s and a variety of Domino’s “employees” address [...]
Read More...
We all knew that Twitter was “taking off”, but who would have expected tweets from space?! Sorry, the puns are just too easy. Mashable is calling Astronaut Mike Massimino’s tweets, “One giant leap for Twitterkind.” His first tweet read, “From orbit: Launch was awesome!! I am feeling great, working hard, & enjoying the magnificent views, [...]
Read More...
Mashable reports that Murphy-Goode is offering a social media dream job. This Sonoma County winery is looking for someone to come live at the winery and learn all about winemaking. He/she will then Tweet, Facebook, blog, etc about their experience. This six month position will pay $10,000/month!
In order to apply applicants must fill out an [...]
Twitter is one of the most popular vehicles in today’s social media world. A recent Motrin ad that suggested mothers carry their babies as fashion accessories caused a recent surge of negative response on Twitter, which resulted in Johnson & Johnson pulling the commercial. Read more in this article from PRSA’s The Strategist Online.
Read More...
