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We all know them, the mascots of large corporations — the creepy King of Burger King (since retired), Flo with her bump-it of Progressive Insurance, Mayhem (a personal favorite) of All State Insurance and now “Peggy” of Discover Credit-Cards in his Coogi sweater (tapping into call-center nightmares and a touch of xenophobia).
The latter two fall [...]
A huge SNAFU happened a few weeks ago with two large companies, Chrysler and AFLAC, all thanks to two individual Twitter accounts.
An employee at New Media Strategies let slip an f-bomb and slammed Detroit drivers in what they thought was a personal account and turned out to be the @ChryslerAutos account. Regardless of which account [...]
Myth #1 about social media: Don’t call yourself a guru.
Never would I ever presume to be a guru but my Twitter does label me as “The Official Twitter of …”. This was first point made by HubSpot Social Media Scientist, Dan Zarrella in his webinar, “The Science of Timing“: identify yourself authoritatively so people will [...]
Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from colleges and universities around the Midwest, plumbing the depths of LoSasso’s interactive marketing expertise at the 2011 Spring Marketing Management Association Conference. The talk was [...]
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Only 17 months old, Groupon has blown up exponentially and garnered the attention of the world. The hot start-up has already passed the point where it could turn down a cool $6 billion from Google. The sole mar on the Groupon visage is the Superbowl, when they debuted a commercial poking fun at the struggles [...]
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The “You’re Invited” approach to the Oscars this year meant a gang of reporters and camera crews documenting the stars every move. The constant tracking and younger vibe of the Oscars was a direct result of the network’s decision to create greater transparency of the event.
Feedback from the Oscars made it clear that transparency backfired. [...]
What does net neutrality and its ensuing court battles have to do with B2B and B2C marketing strategies? A bushel and a peck.
Since fall of last year, the F.C.C. and large corporations (Google, Verizon, AT&T, Comcast) have been duking it out over government regulation of the internet – which as of right now is still [...]
” ‘Cause you can look right through me, walk right by me, and never know I’m there…” Or so goes Amos Hart’s sad little song in the musical Chicago. Poor invisible Amos’ verse embodies the challenges facing websites struggling to create relevant content.
There’s been much debate over the amount of social media we process as [...]
As I browsed through Advertising Age’s Promotional Supplement to their steamy Valentine’s Day, The Relationship Issue, I fell across a small article titled “The world’s global media habits in a word? More.” I figured as a 20 something in a big city with an iPhone, that social media and my mobile device were perking along [...]
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For the overzealous out there, Twitter can become an entrancing and addictive platform for one’s incessant and inane ramblings. Marketers can be the worst culprits of all by over-saturating their followers with the equivalence of spam. Nobody likes spam which causes followers to click the dreaded “unfollow” button and for companies to lose traction with [...]
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