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Are your blog, Twitter feed and e-mail newsletters full of “important,” “relevant,” and “compelling” facts about why your products and services are better than your competitors? Do you make a great case? Lay out all the facts? Drive home the important messages?
You could be chasing away the people you are hoping to engage.
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This week Google reps revealed the latest development in their search portfolio — social search. This latest feature displays social search results at the bottom of the search results page.
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Razorfish recently released “Fluent.” The report discusses social influence marketing (SIM) and the influence various peer circles have over customer purchasing decisions. They define Social Influence Marketing as, “employing social media and social influencers to achieve the marketing and business needs of an organization.”
The report also featured a study conducted by Razorfish that demonstrates how trust plays a crucial role in influencing a consumer’s interest in purchasing an item.
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Today Facebook Developer Ray C. He announced that Facebook page administrators can now embed the latest Facebook Fan Page activity to their own website.
Essentially, this means that users can connect with brands, celebrities, companies, etc. whether they’re on or off Facebook.
The technology is called the Facebook Fan box and it allows developers to simply copy [...]
Whether you are looking for a job or hoping to gain new clients, having a strong online reputation is vital in today’s market.
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I was recently in Seattle attending the amazingly informative SMX Advanced conference. It featured dozens of enthusiastic search marketing brainiacs with a lot of great information and ideas. The first session, Social Media & Search Marketing: Not the Same Old Stuff, offered many insights. Here are a couple of my key takeaways from the first [...]
This month the Intaractive Advertisng Bureau (IAB) released a set of best practices for advertising on social media sites. These practices attempt to establish a code of ethics for corporations to effectively and successfully advertise through social media.
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StumbleUpon is a content and website discovery service that helps users to find interesting and obscure content. Users can use StumbleUpon to come across websites, blogs, videos, photos, etc on the web.
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Times are tight for everyone. Marketing and Advertising budgets are being cut every month, which leaves little room for creative campaigns. Or does it? This economy requires marketers to think outside the box. Marketers must spend smartly. In order for your business to grow, you cannot plant your marketing seeds on barren soil. You should invest in new ideas and original approaches to ensure that your marketing attempts aren’t wasted on uninterested consumers.
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Digg is a site built to help people share and discover interesting or useful web content. From well known sites, to unknown blogs, Digg users post content and Digg rates it based on users’ votes. This allows Digg to amass the best content the web has to offer. Digg’s ranking system is collectively determined by [...]
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