Posts Tagged "Social Media"

• Email Marketing Campaigns: Best Practices

  Interactive Marketing
  

  As B2B marketers, we need to coordinate our interactive marketing initiatives to maintain consistency throughout several different channels. Social media enhances the value of email and in return, email maximizes social media efforts. Email campaigns give marketers the opportunity to expose their brands as much as possible. It is the most cost effective interactive tool and increasing in its effectiveness. Email allows marketers to deliver a valuable visualization of their message through the user experience.

  Read More...

• What’s the Right Media Mix?

  Featured Posts
  

  These three media types are defined primarily by the level of control a company has over the message or interaction channel. It’s easy to see why companies would be interested in having more control over their messages and interactions—and therefore allot a greater share of their budget to owned media. Meanwhile, earned media can be appealing thanks to the credibility it lends: Third-party endorsements (via trade journals and other new sources) are a crucial part of a comprehensive marketing plan. With such a longstanding focus on advertising and PR, companies might neglect the important third channel: owned media.

  Read More...

• Mobile Marketing: Anytime, Anywhere

  Interactive Marketing
  

  Mobile marketing focuses on real-time data collection and analysis while simultaneously retaining constant contact with a customer base. The use of mobile marketing and social media allows businesses to embrace customer service, market responsiveness, and maintain their brand’s voice in a technology-driven market.

  Read More...

• Optimization: Analyzing Consumer Behaviors via Interactive Marketing

  Interactive Marketing
  

  Social media provides the opportunity for market researchers to listen to and mine consumer insights, but this is not the only opportunity presented. Social media allows consumers to directly respond to the changing marketing conditions.

  Read More...

• B2B Marketing Leadership — A Shift to Sharing

  Featured Posts
  

  A fundamental change has occurred in buyer behavior — most now conduct the majority of their product research online. This shift has forever altered b-to-b marketing leadership practices. You can achieve marketing leadership by becoming a trusted resource for strong, practical information.

  Read More...

• Sink or Swim: Thought Leadership in Marketing

  Interactive Marketing
  

  Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a pile of cash are over, you’ve got to be with the masses in the muck to get any kind of footing in the new business of curating the attention of [...]

  Read More...

• Ads Worth Spreading

  Marketing Insights
  

  The TEDTalks have been a constant source of inspiration for me with their seemingly simple mantra of “Ideas Worth Spreading”. Those of us who love TEDTalks and those of you who are new to them, should be excited about the TED Conference’s newest contribution to our world — “Ads Worth Spreading“.
  “Ads Worth Spreading” is a [...]

  Read More...

• The Big “Questions”: Facebook vs. LinkedIn

  Marketing Insights
  

  Facebook may have a serious following of 600 million worldwide but LinkedIn is the number one social media network in terms of growth; 1 million new users a week.  From jump street, LinkedIn established Q&A online communities through groups (both private and public). Self-identifying groups with large amounts of members are attractive potential markets.
  B-to-B marketers [...]

  Read More...

• QR Codes: Fading Fad or Trend with Teeth?

  Interactive Marketing
  

  Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn’t quite taken to them.  Customers and users still aren’t sure what to do with them or why they’re on packages and posters. The early adopters didn’t spread as quickly as other technologies that were more tangible.
  Marketers must educate [...]

  Read More...

• Trade Shows Offer Modern Day Silk Road

  Marketing Insights
  

  In spite of — or perhaps due to — our digital age, trade shows have become essential to a successful business.  As we constantly forget to unplug from our mobile devices, tablets and computers, there’s no better opportunity to connect with customers and others in your field. Trade shows are the modern day silk road [...]

  Read More...