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In our continuous effort to share good ideas, this video was shared within our agency as a good use of social media for industrial marketers. It is not our client but we felt it was worth sharing. With this “Watch It Shred” series, SSI has a strong opportunity to leverage social media and…
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Geolocation-based services are slowly gaining exposure with platforms like FourSquare and Gowalla, but the trend hasn’t completely caught on – yet. That may soon change if Facebook makes good on the recently speculated launch of a new application that will allow users to share their location via status updates. The launch may take place as early as this month, though Facebook has yet to confirm.
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Facebook announced multiple new initiatives Wednesday at the F8 conference all aimed at one goal: to expand Facebook’s already massive reach even further across the web.
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How can corporations use social media to their advantage while at the same time gaining friends or followers for their pages? The answer is simple and goes back to the root of what people look for in a friendship – a mutually beneficial relationship.
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Twitter launched an advertising campaign that will put contextually relevant “promoted tweets” [read: paid] at the top of its search results pages.
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Domino’s Pizza puts negative customer commentary front and center in its new “Pizza Turnaround” marketing campaign. The TV commercials feature clips of focus group participant commentary on the pizza’s quality: “bland,” “boring,” “bad,” “the worst imitation of wheat crust,” and the list goes on. The CEO of Domino’s and a variety of Domino’s “employees” address [...]
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As a social media marketer, the recent spat between behemoth HP and struggling Kodak underscores how a small player can leverage this space to draw attention and possibly even draw larger competitors into a place that benefits the little guy.
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Augmented Reality (AR) is gaining more recognition in the industry and will revolutionize the way marketers reach consumers. The technology looks to bring an entirely new experience to interactive shopping, games, social media marketing, and the consumer buying process.
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More and more brands are jumping onto social media sites without asking themselves one simple question: Why? Most have walked blindly into the social media arena because it’s free or because everyone else is doing it, without an actual social media strategy. Many have failed to realize that having accounts on Twitter, Facebook or MySpace, posting videos on YouTube, or creating a blog does not mean that you have a social media strategy.
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If you haven’t already, it’s time to switch gears with your approach to PR. Due to the rapid growth of social media and multiple new outlets, PR is changing lanes. It’s time to shift from a traditional approach (think develop-for-print-placement) to a more centralized web-based compilation of information.
It may seem challenging at first, so the [...]
